商务英语综合教程 4

Unit 1 Business LunchPart I Lead-in ActivitiesPart II Intensive ReadingText A Escalated DiningPart III Supplementary ReadingText B Essential Guide to the Business LunchUnit 2 Business CulturePart I Lead-in ActivitiesPart II Intensive ReadingText A Culture ClashPart III Supplementary ReadingText B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard"Unit 3 LeadershipPart I Lead-in ActivitiesPart II Intensive ReadingText A The Ways Chief Executive Officers LeadPart III Supplementary ReadingText B The Boss with No OfficeUnit 4 Employee ManagementPart I Lead-in ActivitiesPart II Intensive ReadingText A Rethinking HR' s Role in Employee EngagementPart IIl Supplementary ReadingText B Using Employee Segmentation to Bring out the Best in Your WorkforceUnit 5 MarketingPart I Lead-in ActivitiesPart II Intensive ReadingText A Marketing Moxie: Define Your Mission & VisionPart III Supplementary ReadingText B Content MarketingUnit 6 Business EthicsPart I Lead-in ActivitiesPart II Intensive ReadingText A Software Engineers Need a Crash Course in EthicsPart III Supplementary ReadingText B Women May Avoid Business Careers to Maintain Ethical IntegrityUnit 7 Customer ServicePart I Lead-in ActivitiesPart II Intensive ReadingText A Why Customer Experience Matters More than Ever for Enterprise IT?Part III Supplementary ReadingText B Earn Customer Loyalty without Losing Your ShirtUnit 8 Supply ChainsPart I Lead-in ActivitiesPart II Intensive ReadingText A Turn Your Supply Chain into a Profitable Growth EnginePart III Supplementary ReadingText B Apple Needs Good, Not Just Better, Supply ChainUnit 9 Financial AdvisorPart I Lead-in ActivitiesPart IF Intensive ReadingText A Hiring a Financial AdvisorPart III Supplementary ReadingText B How to Fire Your Financial AdvisorUnit 10 E-CommercePart I Lead-in ActivitiesPart II Intensive ReadingText A The Rise and Fall of an E-commerce Golden ChildPart III Supplementary ReadingText B The Future of the InternetUnit 11 InvestmentPart I Lead-in ActivitiesPart II Intensive ReadingText A Investment RisksPart III Supplementary ReadingText B Lethal Mistakes for Real Estate InvestorsUnit 12 NegotiationPart I Lead-in ActivitiesPart II Intensive ReadingText A What to Be Communicated During Negotiation?Part III Supplementary ReadingText B Business Negotiation Metaphors