Sign translation part one:theory

第1章研究背景Research Background
要点提示Highlights
1开宗明义Introductory words
2研究背景Research background
3项目简介Project
4研究目标Goals
5案例分析Sign analysis
1监管不力，机译误事Machine—dependent translation
2重要标志，缺少双语Important signs only in Chinese
3画蛇添足，缺少规范Overdone problems
4只顾字面，文不对景Context problems
5温馨提示，亦须翻译Friendly reminders in Chinese only
6重要成果Major achievements
实践练习Exercises
参考答案Answers to exercises
第2章文献综述Literature Review
要点提示Highlights
1开宗明义Introductory Words
2文献综述Literature review
3地方标准Local standards
4国外研究International research
5案例分析Sign analysis
1重要标志，缺少双语Important signs only in Chinese
2重要地点，缺少双语Chinese—onlv signs in crucial areas
3只顾字面，文不对景Context problems
4语言表述，缺少一致Inconsistent Droblems
5白玉微瑕，尚可细琢Elaboration possible
6前景喜人Encouraging outlook
实践练习Exercises
参考答案Answers to exercises
第3章理论模式Theoretical Framework
要点提示Highlights
1开宗明义Introductory words
2理论模式Theoretical framework
3要素解读Factor interpretation
4多元视角Multiple perspectives
5案例分析Sign analysis
1重要标志，缺少双语Important signs only in Chinese
2粗心大意，译写错误Careless mistakes
3语言表述，缺少一致Inconsistent problems
4张冠李戴，缺少核对Mismatching problems
5白玉微瑕，尚可细琢Elaboration possible
6译写正确，格式欠佳Formatting problems
6所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第4章研究方法Methods
要点提示Highlights
1开宗明义Introductory words
2研究方法Methods
3技术路线Strategies used
4工作计划Work plan
5案例分析Sign analysis
1重要标志，缺少双语Important signs only in Chinese
2文不对题，胡乱翻译Irrelevant problems
3消防标志，北美说法Fire signs in U.S.A
6所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第5章安全性问题Safety Issues
要点提示Highlights
1开宗明义Introductory words
2安全为要Safety matters
3四位一体A tetra—pattern
4案例分析Sign analysis
1重要标志，缺少双语Important signs only in Chinese
2粗心大意，译写错误Careless mistakes
3只顾字面，文不对景Context problems
4画蛇添足，缺少规范Overdone problems
5拼写错误，缺乏严谨Misspelling problems
6语言表述，缺少一致Inconsistent problems
7临时标志，亦须翻译Temporary signs in Chinese only
8白玉微瑕，尚可细琢Elaboration Dossible
9英文译写，尚可推敲Better translation possible
5所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第6章文本性问题Textual Issues
要点提示Highlights
1开宗明义Introductory words
2问题聚焦Focus
3 元解释Explanations
4拓展空间Space expanding
5案例分析Sign analysis
1文化差异，缺少了解Misinterpretadon of cultural difference
2功能指示，类属不清Issues related to directory function
3语言表达，问题不少Problems in English expression
4交叉影响，亦须注意Multiple impact involved
5通告文本，缺少规范Problems in notice text
6所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第7章拼音化问题Romanization Issues
要点提示Highlights
1开宗明义Introductory words
2路人视角A stranger’s perspective
3三大问题Three crucial issues
4多元因素Existing factors
5技术路线Routes suggested
6案例分析Sign analysis
1同一地名，译名互异Inconsistent new names
2字节分割，不合规范Spelling problems in pinyin
3字母书写，大小不一Formatting problems
4拼写错误，排版混乱SpeHing problems in Enghsh
5同—所指，译法随意Multiple English names
6一条街名，问题多多A case inpoint
7所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第8章信息性问题Informative Issues
要点提示Highlights
1开宗明义Introductory words
2社团实践Community of practice
3问题聚焦Focus
4五项指标Five indexes
5案例分析Sign analysis
1方向指示，信息不全Incomplete information
2方向指示，信息不等Asymmetrical information
3路标指示，符号不明Directional symbols
4路标指示，信息失效Updatinginformation
5公共标志，如何公益Adopting a sign
6英文译写，尚可推敲Better translation possible
6所得结论Summary
实践练习Exercises
参考答案Answers to exercises
第9章跨文化问题Cross—Cultural Issues
要点提示Highlights
1开宗明义Introductory words
2文化解读Cultural interpretation
3交际能力Communicative competence
4问题聚焦Focus
5案例分析Sign analysis
1语法正确，语用失误Good grammar but bad usage
2文本内容，幼稚倾向Infantilizing speech
3社会文本，文化误读Cultural misunderstanding
4软性广告，促销倾向Promoting tendency
5公共标志，语言禁忌Taboo expression
6标志信息，指示驳杂Mixed information
7文化误读，语用错位Pragmatic problems
8水平不够，语言错误Low language proficiency
9标志内容，指示误导Misleading information
10读者对象，接受心理Psychological acceptance
6所得结论Summary
实践练习Exercises
参考答案Answers to exercises
……
第10章回眸奥运后Post—Olympic Survey
第11章路漫漫其修远A Long Way To Go
第12章结语展望Conclusion and Outlook
参考书目Works Cited