Budiness English Reader

目录
Part Ⅰ 礼仪
Unit 1
Text A Etiquette and Protocol in Business
Text B Meeting and Greeting
Text C Handshake
Unit 2
Text A Gift Giving
Text B How to Be Entertained
Text C How to Start a Conversation in Britain
Part Ⅱ 商务交流
Unit 3
Text A Levels of Communication
Text B The Importance of Communication
Text C Functions of On-the-job Communication
Unit 4
Text A How Can You Develop Effective Communication Skills?
Text B The Importance of Listening
Text C Suggestions for Effective Listening
Unit 5
Text A Sharpening Your Basic Skills
Text B How to Argue
Text C Oral Presentation
Unit 6
Text A Nonverbal Communication
Text B Good Body Language Is Part of Good Communication
Text C How to Understand Body Language
Unit 7
Text A Business Communication
Text B Culture and Communication
Text C Barrier to International Communication
Unit 8
Text A Written Communication
Text B Cultural Differences
Text C Guides to Good Intercultural Communication
Unit 9
Text A Case Study:Communication Skills
Text B Case Study:Oral Communication
Text C Case Study:Communicating on the Job
Part Ⅲ 经济与商业
Unit 10
Text A TCL Tries to Expand Global Influence
Text B World's Biggest Educational Publisher
Text C EMS Considered an Industry with Potential
Unit 11
Text A Business Organizations
Text B International Trade
Text C International Joint Venture
Unit 12
Text A The Entertainment Economy
Text B Money Movers
Text C Haier Group's Chief Stresses Quality
Unit 13
Text A Companies' Reputations Affect Stock
Text B When Do We Collect Our Profits?
Text C Buying and Selling Shares
Unit 14
Text A The Tech Stock Market
Text B Greenspan:He Rules the World
Text C Clinton Keeps Greenspan
Part Ⅳ 因特网与电子商务
Unit 15
Text A Weaving the Web
Text B On-liners Move Off-line
Text C E-books Ready for Markets Next Year
Unit 16
Text A "Techspeak"Born Here
Text B Net Lingo
Text C
1 Dot-names Still Hot Items
2 Word of the Millennium
Unit 17
Text A No Y2K Bug?Not Their Fault!
Text B Portals' Flawed Doors
Text C US Law Bans Sale of Net Addresses by Speculations
Unit 18
Text A Surfing to Success
Text B Blowing Away the Mist
Text C Only Content Earns Cash
Unit 19
Text A Getting World onto Internet Train
Text B Computer Data Available to Many
Text C Rising Concerns over Privacy Protection on Net
Unit 20
Text A Business Rules Being Rewritten in the Internet World
Text B Internet,Changing Rules for Communication
Text C Basic Rules for Writing E-mail
参考译文
Key to the Exercises