商业伦理与社会责任

CHAPTER 1 第1章

The Dynamics ofBusiness and Economics 2 商业与经济的动力

Enter the World ofBusiness 进入商业世界

Competition IsGood for Business 3 竞争有益于企业

Introduction 4 引言

The Nature ofBusiness 4 企业的本质

The Goal ofBusiness 4 企业的目标

The People andActivities of Business 5 企业的参与者和主要活动

Why StudyBusiness? 7 为什么学习商学

The EconomicFoundations of Business 8 企业的经济基础

Economic Systems 9 经济体制

TheFree-Enterprise System 12 自由企业制度

The Forces ofSupply and Demand 13 供给与需求的力量

The Nature ofCompetition 14 竞争的本质

Economic Cyclesand Productivity 16 经济周期和生产力

The AmericanEconomy 19 美国经济

A Brief History ofthe American Economy 20 美国经济简史

The Role of theEntrepreneur 22 企业家的作用

The Role ofGovernment in the American Economy 23 政府在美国经济中的作用

The Role of Ethicsand Social Responsibility in Business 24 商业伦理与社会责任在企业中的作用

Can You LearnBusiness in a Classroom? 25 在课堂上学习商业知识，可能吗

So You Want a Jobin the Business World 26

Review YourUnderstanding 26

Revisit the Worldof Business 27

Learn the Terms 27

Check YourProgress 27

Get Involved 28

Build Your Skills:The Forces of Supply and Demand 28

Solve the Dilemma:Mrs. Acres Homemade Pies 29

Build YourBusiness Plan: The Dynamics of Business andEconomics 29

See for YourselfVideocase: Redbox Succeeds by Identifying Market Need 30

Team Exercise 30

Appendix A 附录 A

Guidelines for theDevelopment of the Business Plan 31 商业计划撰写指南

CHAPTER 2 第2章

Business Ethicsand Social Responsibility 34 商业伦理与社会责任

Enter the World ofBusiness 进入商业世界

Antibacterial SoapFaces Regulatory and Consumer Pressure 35 抗菌肥皂面临监管部门和消费者的双重压力

Introduction 36 引言

Business Ethicsand Social Responsibility 36 商业伦理与社会责任

The Role of Ethicsin Business 38 伦理在企业中的作用

RecognizingEthical Issues in Business 39 认识企业中的伦理问题

Fairness andHonesty 44 公正与诚实

Making Decisionsabout Ethical Issues 48 就伦理问题做出决定

Improving EthicalBehavior in Business 48 改善企业的道德行为

The Nature of SocialResponsibility 51 社会责任的本质

SocialResponsibility Issues 54 社会责任问题

Unemployment 60 失业

So You Want a Jobin Business Ethics and SocialResponsibility 62

Review YourUnderstanding 62

Revisit the Worldof Business 63

Learn the Terms 63

Check Your Progress 63

Get Involved 63

Build Your Skills:Making Decisions about Ethical Issues 64

Solve the Dilemma:Customer Privacy 65

Build Your BusinessPlan: Business Ethics and Social Responsibility 65

See for YourselfVideocase: The Challenge of Building Trust in Business 65

Team Exercise 66

Appendix B 附录 B

The Legal andRegulatory Environment 67 法律与监管环境

CHAPTER 3 第3章

Business in aBorderless World 82 无边界世界中的商业

Enter the World ofBusiness 进入商业世界

Chinese SmartphoneCompany Faces Challenges in Expansion 83 中国智能手机公司面临扩张

Introduction 84 引言

The Role ofInternational Business 84 国际商务的作用

Why Nations Trade 85 为什么要进行国际贸易

Trade betweenCountries 86 国家之间的贸易

Balance of Trade 86 贸易余额

InternationalTrade Barriers 88 国际贸易壁垒

Economic Barriers 88 经济壁垒

Ethical, Legal,and Political Barriers 89 道德、法律和政治壁垒

Social andCultural Barriers 93 社会与文化壁垒

TechnologicalBarriers 95 科技壁垒

Trade Agreements,Alliances, and Organizations 95 贸易协定、联盟与组织

General Agreementon Tariffs and Trade 95 关税及贸易总协定

The North AmericanFree Trade Agreement 96 北美自由贸易协定

The European Union97 欧洲联盟

Asia-PacificEconomic Cooperation 99 亚太经济合作组织

Association ofSoutheast Asian Nations 100 东南亚国家联盟

World Bank 101 世界银行

InternationalMonetary Fund 101 国际货币基金组织

Getting Involvedin International Business 102 参与国际商务

Exporting andImporting 102 出口和进口

Trading Companies 103 贸易公司

Licensing andFranchising 103 授权与特许经营

ContractManufacturing 104 合同制造

Outsourcing 104 外包

Offshoring 104 离岸外包

Joint Ventures andAlliances 105 合资企业与联盟

Direct Investment 105 直接投资

InternationalBusiness Strategies 106 国际商务战略

DevelopingStrategies 107 发展战略

Managing theChallenges of Global Business 107 管理全球商业挑战

So You Want a Jobin Global Business 108

Review YourUnderstanding 108

Revisit the Worldof Business 109

Learn the Terms 109

Check YourProgress 109

Get Involved 110

Build Your Skills:Global Awareness 110

Solve the Dilemma:Global Expansion or Business as Usual? 111

Build YourBusiness Plan: Business in a Borderless World 111

See for YourselfVideocase: Walt Disney around the Globe 112

Notes 113 注释

Glossary 119 术语表

Photo Credits 122 图片版权

A business tries to earn a profit by providing products that satisfypeople’s needs. The outcomesof its efforts are products that have both tangible and intangiblecharacteristics that provide satisfaction and benefits. When you purchase aproduct, you are buying the benefits and satisfaction you think the productwill provide. A Subway sandwich, for example, may be purchased to satisfyhunger, while a Honda Accord may be purchased to satisfy the need fortransportation and the desire to present a certain image.

Most people associate the word product with tangible goods—an automobile, computer, phone, coat, or some other tangible item.However, a product can also be a service, which occurs when people or machinesprovide or process something of value to customers. Dry cleaning, a checkup bya doctor, a performance by a basketball player—these are examples of services. Some services, such as Flickr, anonline photo management and sharing application, do not charge a fee for usebut obtain revenue from ads on their sites. A product can also be an idea.Accountants and attorneys, for example, generate ideas for solving problems.