Reading English for International Business

副标题:无

作   者:丁溪主编

分类号:H319.4

ISBN:9787801812841

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简介

本书所选英文(原文)广泛涵盖:国际经济、国际贸易、国际投资、国际金融、国际劳务合作、国际物流、国际保险、国际招投标、知识产权、人力资源管理、企业文化、可持续发展等方面的最新内容。

目录

Chapter 1
Section A American Government's Role in the Economy(美国政府在经济中的作用)
Section B The Economy of the Euro Area(欧元区经济)
Section C Japanese Economy(日本经济)
Chapter 2
Section A Foreign Commodity Trade(对外商品贸易)
Section B Progress on Trade will Help Developing Countries(贸易进步将帮助发展中国家)
Section C Trade Development:Involving the Business Community(贸易发展:与贸易集团有关)
Chapter 3
Section A Incentives-based Competition for FDI(基于刺激的吸引外国直接投资竞争)
Section B Incentive Competition(刺激竞争)
Section C The Brazilian Experience(巴西的经验)
Chapter 4
Section A Multinational Corporations(跨国公司)
Section B Opportunities and Risks(国际贸易中的机遇与风险)
Section C The Smell of Huge Profits over Cocktails and Sushi(鸡尾酒与寿司宴:利润的气息)
Chapter 5
Section A International Monetary System in 1972-1999(1972-1999的国际货币体系)
Section B Win-win or Wait?(是坐以待毙还是迈向双赢?)
Section C Who's Carrying the Can?(谁在替银行背黑锅?)
Chapter 6
Section A Characterization of E-Commerce Traffic(电子商务交易)
Section B The Basic Business System of E-commerce(电子商务的基本商业体系)
Section C Information Systems Help Seagram Stay on Top(信息系统帮助希各莱姆获得成功)
Chapter 7
Section A How Ethical Auditing Can Help Companies Compete More Effectively at An International Level(如何通过伦理审计提高企业在国际领域中的竞争性)
Section B Multinational Companies Adjust Strategies to China(跨国公司对中国的战略调整)
Section C Trends in Remuneration for CEOs of Foreign Multinational Companies in Australia(澳大利亚对外国跨国公司的首席执行官的酬劳趋势)
Chapter 8
Section A Intellectual Property(知识产权)
Section B Copyright Protection in Britain(英国的知识产权)
Section C Competitive Bidding at the United Nations(联合国的竞争性招标)
Chapter 9
Section A Alleviating Poverty by Sustaining Energy Development(通过能源的可持续发展来减少贫困)
Section B Sustainable Development and Technological Progress(可持续发展与技术进步)
Section C Sustainable Development and Biodiversity(可持续发展与生命多样性)
Chapter 10
Section A Understanding the WTO:the Agreements(理解世界贸易组织的有关协议)
Section B Steel's Deal(钢铁交易)
Section C U.S.Antidumping Law Hurts Americans(美国人自食反倾销法的后果)
Chapter 11
Section A Labor Export as Government Policy:The Case of the Philippines(劳务输出乃国策:菲律宾例析)
Section B Who Profits from the Brain Drain?(智囊流失谁受益?)
Section C Vietnam's Labor Export(越南劳务输出)
Chapter 12
Section A Introduction to Logistics(物流导论)
Section B The Global Logistics Environment(国际物流环境)
Section C Formulating Logistics Strategy(制定物流战略)
Chapter 13
Section A The Best Global Brands(全球最佳品牌)
Section B Succeeding in Global Branding:a Balancing Act(品牌全球化的成功秘诀:“采取全方位的平衡措施”)
Section C Samsung-the Making of World Top Brand(三星——全球最佳品牌成功之路)
Chapter 14
Section A International Competitive Bidding(国际竞争性招标)
Section B Methods of Procurement(采购方式)
Section C Geographical Indication(地理标志)
Chapter 15
Section A The Universal Principles of Business Ethics(商业道德的通用准则)
Section B The Fundamental Principles of Business Ethics(商业道德的基本准则)
Section C Bribery(贿赂)
Chapter 16
Section A Human Resource Management(人力资源管理)
Section B Toyota's Selection System(丰田公司的雇员选拔系统)
Section C Recruiting Job Candidates(招募岗位候选人)
Chapter 17
Section A Corporate Governance in China(Ⅰ)(中国公司治理)(Ⅰ)
Section B Corporate Governance in China(Ⅱ)(中国公司治理)(Ⅱ)
Section C Corporate Governance in China(Ⅲ)(中国公司治理)(Ⅲ)
Chapter 18
Section A Corporate Culture/Organizational Culture:Understanding and Assessment(企业文化:了解及评价)
Section B Making Work Fun:An Important Role for Managers(使工作有意思:经理们的重要职责)
Section C Fruitful Haier Corporate Culture(海尔丰硕的企业文化)
Chapter 19
Section A Insurer Ownership and Operational Structure(保险公司的所有权形式及其业务结构)
Section B To Backstop Cost of Covering Future Terrorist Attacks(为今后的恐怖袭击险提供财政支持)
Section C Rapid Growth in the Chinese Insurance Market(中国保险市场的迅速发展)
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