English for exhibitions and conventions

　　UNIT 1 Cashing in on Exhibitions
　　 DIALOGUE Attending an Exhibition
　　 TEXT A What Is an Exhibition for?
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Taking Advantage of the Exhibit Marketing
　　 Exercises
　　 LINK An Overview of the Exhibition Industry
　　UNIT 2 Going for the Right Site
　　 DIALOGUE Asking about the Stand
　　 TEXT A Going for the Right Place for Exhibition
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Exhibit Strategies and Its Manager
　　 Exercises
　　 LINK Size and Site Do Matter
　　UNIT 3 Establishing a Budget
　　 DIALOGUE Discussing the Budget for Exhibition
　　 TEXT A Budget，the First Priority
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B A Good Exhibition Budget Does Pay off
　　 Exercises
　　 LINK Budget，a Means of Regulating the Operation of an Exhibition
　　UNIT 4 Managing and Training Your Staff
　　 DIALOGUE Talking about Holding an Exhibition
　　 TEXT A Staff Selection and Training
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Managing Your Stand Team
　　 Exercises
　　 LINK Staff Selection and Development
　　UNIT 5 Preparing Your Stand
　　 DIALOGUE Talking about the Shell Scheme Stand
　　 TEXT A Stand Construction and Decoration
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Opex Exhibition Services
　　 Exercises
　　 LINK Getting Your Stand Built
　　UNIT 6 Communicating Effectively
　　 DIALOGUE Making Use of Giveaways
　　 TEXT A Making Your Stand a Complete Success
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Selling by Asking Questions
　　 Exercises
　　 LINK Public Relations
　　UNIT 7 Contract Management
　　 DIALOGUE Talking about Stand Design
　　 TEXT A How to Select Contractors
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B The Exhibition Space Application Contract
　　 Exercises
　　 LINK The Contract Management Process
　　UNIT 8 Measuring Exhibition Success
　　 DIALOGUE Talking about the Post-show
　　 TEXT A Post-show Follow-up
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Reap the Rewards
　　 Exercises
　　 LINK Measuring the Results
　　UNIT 9 Meeting and Convention Venues
　　 DIALOGUE Deciding on a Venue
　　 TEXT A Selecting Conference and Convention Venues
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Tips for Evaluating Your Meeting Venue Options
　　 Exercises
　　 LINK Choosing a Venue or an Event Site
　　UNIT 10 Preparing a Productive Meeting
　　 DIALOGUE Planning the Meeting Agenda
　　 TEXT A Meeting Planners and Convention Planners
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B The Agenda--Key to a Meeting
　　 Exercises
　　 LINK The Preparation of a Meeting
　　UNIT 11 Logistics in Great Events
　　 DIALOGUE Talking about Organizer's Service
　　 TEXT A Conference Logistics
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Post-conference Tour in Beijing
　　 Exercises
　　 LINK Logistics and Catering Management
　　UNIT 12 Organization of Great Events
　　 DIALOGUE Talking about the Show Plan
　　 TEXT A Preparing the Ground
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Leadership Traits and Styles
　　 Exercises
　　 LINK Organizational Structures of an Event
　　UNIT 13 Risk Management
　　 DIALOGUE Talking about Risk Preventions
　　 TEXT A Risk Management
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B The Effective ways to Deal with Risks
　　 Exercises
　　 LINK Risk and Disaster Preventions
　　UNIT 14 Evaluating a Meeting
　　 DIALOGUE Evaluating with the Questionnaire
　　 TEXT A An Overview of Meeting Evaluation
　　 Notes to the Text
　　 In-class Discussion
　　 Exercises
　　 TEXT B Paving the Way for the Future by Evaluation
　　 Exercises
　　 LINK Ingredients of a Successful Meeting Evaluation
　　Appendix Global Meetings & Exhibitions
　　References