商务英语阅读新视野

unit 1 scarcity and efficiency：the twin themes of economics
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unit 2 the three problems of economic organization
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unit 3 the principle of comparative advantage
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unit 4 what is logistics
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unit 5 logistical operation
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unit 6 tips to establish your good business reputation
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unit 7 business law
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unit 8 everyday etiquette for office life
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unit 9 a brief introduction to accounting
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unit 10 basic principles of accounting
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.unit 11 how bank works？
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unit 12 the evolution of money
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unit 13 the stock market
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unit 14 foreign exchange
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unit 15 exchange rates
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unit 16 international trade
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unit 17 classical theories of trade
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unit 18 free trade or fair trade
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unit 19 international institutions
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unit 20 institutional pillars of international business
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unit 21 the world trade organization
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unit 22 the product lifle circle
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unit 23 the quality imperative
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unit 24 product brands and trademarks
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unit 25 the joint international venture
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unit 26 multinational corporations
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unit 27 multinational enterprises are regional，not global
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unit 28 transfer pricing in multinational companies
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unit 29 insurance
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unit 30 marine insurance
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unit 31 elements of communication
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unit 32 main forills of communication in business
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unit 33 the changing concept of marketing
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unit 34 market and marketing
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unit 35 the importance of marketing
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unit 36 the role and activities of promotion
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unit 37 personal selling
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unit 38 branding and brand equity
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unit 39 going global
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unit 40 globalization perspectives
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unit 41 globalization versus regionalization：which way for the multinational？(1)
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unit 42 globalization versus regionalization：which way for the multinational？(2)
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unit 43 international marketing
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unit 44 marketing planning
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unit 45 international human resource management
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unit 46 mission statement
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unit 47 e-commerce：a kind of new commercial tool
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unit 48 outline of e-business
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unit 49 how the credit card captured america
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unit 50 will cash completely vanish？
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