Communicating in International Business

INTRODUCTION(绪言)
1 FORM AND STRUCTURE OF BUSINESS CORRESPONDENCE(商务函电的格式与结构)
1.The letter
Format
2.Parts of the business Letter
3.Addressing Envelopes
4.The Facsimile
5.The E-mail
(1)An enquiry on the Web
(2)An offer on the Web
2 ENQUIRIES AND REPLIES(询价、答复)
Specimen Letters
1.General enquiry and reply
2.Enquiries and replies
3.Enquiry using a printed form
4.Request for catalogues and reply
5.Request for information
Style & Structure
Write Effective Beginnings and Endings
3 OFFERS AND TRADE PROMOTION(报价、推销)
Specimen Letters
1.Offers based on enquiry
2.Offers on the Web
3.Request for lower price
4.Request for price increase
5.Request for lower price rejected
6.Request for better terms granted
7.A firm offfer
8.Request for firm offer rejected
9.A voluntary offer
Style & Structure
The Sentence
Sentence Variety
Sentence Flow
4 ORDERS AND REPLIES(订货、答复)
Specimen Letters
1.Order
2.Acknowledgment of orders
3.A sales confirmation
Styly & Structure
The Paragraph
Unity and Coherence
5 COMPLAINT AND ADJUSTMENT(申诉、处理)
Specimen Letters
1.Complaint concerning non-delivery
2.Complaint concerning quality
3.Complaint concerning damaged goods
4.Complaint concerning wrong dispatch
5.Complaint concerning frustration
6.Claim for shortweight
7.Claim for charges and interests
8.A sample complaint letter
9.Apology for wrongly fulfilled order
10.Apology for delay in fulfilling order
11.Apology for faulty goods
12.Apology for accounting error
13.Replies to ill-founded complaints
14.Rejection of complaint
Style & Structure
Transitional Words and Phrases
6 TRANSPORT(运输)
Specimen Letters
1.Chartering ships
2.Booking note
3.Appointing shipping agent
4.Arranging shipment
5.Effecting insurance
Style & Structure
Clarity
7 PAYMENT AND SETTLEMENT OF ACCOUNTS(付款、结账)
Specimen Letters
1.Buyer instructs bank
2.Bank agrees to open credit
3.Buyer notifies exporter
4.Bank issues Letter of credit
5.Amending letter of credit
6.Exporter presents documents
7.Bank debits buyer
8.Bank refuses payment
9.Exporter urges payment
10.Seller urges payment
Style & Structure
Tone-Write Naturally
8 CONSIGNMENT,BARTER,COMPENSATION TRADE & PROCESSING WITH SUPPLIED MATERIAL(寄售、易货、补偿贸易和来料加工)
Specimen Letters
1.Request for goods on consignment
2.Acceptance with condition
3.Agreement on consignmcnt
Style & Structure
Punctuation,Capitalization and Numbers
9 JOINT VENTURE AND LEASING(合资经营、租赁)
Specimen Leters
1.Proposal for joint venture
2.Reply
3.Confirnation of joint venture terms
Style & Structure
Proper Arrangement of a Sentence
10 AGENCY(代理)
Specimen Letters
1.Application
2.Reply
3.Appointing agent
4.Confirmation of agency terms
Style & Structure
Write Courteously
11 CONSULTANCY(咨询)
Specimen Letters
1.An advertisement
2.Client's fax
3.Consultancy service's reply
4.About terms and conditions
5.About a Web consulting firm
Style & Structure
You Attitude
12 TENDERS (招标、投标)
Specimen Letters
1.Asking for bid
2.Invitation for bid
3.Submission of bid
13 INTERNATIONAL CREDIT(国际信贷)
Specimen Letters
1.Offer of a credit line
2.Loan offer
14 EMPLOYMENT(就业)
Specimen Letters
1.Applying for a job
2.Response to job application
3.Accepting application for a job
4.Rejecting a job application
5.Job offers
6. New appointment
7.Recommandation letter
15 MISCELLANEOUS CORRESPONDENCE(其他函件)
附录
Ⅰ.Useful Sentences
Ⅱ.General Commercial Abbreviations
Ⅲ.General Commercial Expressions
Ⅳ.General Abbreviation in E-mail
Ⅴ.函电译文
Ⅵ.练习答案