English for conventions and exhibitions

　　 Part One English for Conventions
　　Unit 1 Talking about Convention Industry
　　 Background and Direction
　　 Dialogue 1: What Makes a Great Convention City?
　　 Dialogue 2: Booking a Meeting
　　 Reading: The Historical Development of Convention Industry
　　 Practical Writing: Convention or Meeting Proposal
　　 Exercises
　　Unit 2 Planning of Meetings and Conventions
　　 Background and Direction
　　 Dialogue 1: Planning for the Convention
　　 Dialogue 2: Arranging for the Convention
　　 Reading: The Routine Work of Meeting Planner
　　 Practical Writing: Convention Lead Form
　　 Exercises
　　Unit 3 Conference Venue Selection
　　 Background and Direction
　　 Dialogue 1: Negotiating about Conference Venue
　　 Dialogue 2: Site Selection
　　 Reading: Event Venue Selection
　　 Practical Writing: Meeting Room Reservation Form
　　 Exercises
　　Unit 4 Selling and Promoting Conventions
　　 Background and Direction
　　 Dialogue 1: Bargaining for a Discount
　　 Dialogue 2: Negotiating Conference Facilities
　　 Reading: Event Planning Service
　　 Practical Writing: Convention Registration Form
　　 Exercises
　　Unit 5 Conference Registration
　　 Background and Direction
　　 Dialogue 1: Convention Registration
　　 Dialogue 2: Registering at Conference
　　 Reading: Convention Registration Service
　　 Practical Writing: Call for Conference
　　 Exercises
　　Unit 6 Catering Service for Convention
　　 Background and Direction
　　 Dialogue 1 : Catering Arrangement for a Seminar
　　 Dialogue 2: Confirming Catering Service
　　 Reading: Event Catering
　　 Practical Writing: Catering Arrangement
　　 Exercises
　　Unit 7 Post-conference Tour
　　 Background and Direction
　　 Dialogue 1: Discussing the Itinerary of Post-conference Tour
　　 Dialogue 2: Talking about the Itinerary
　　 Reading: Incentive Program
　　 Practical Writing: Post-conference Tour Itinerary
　　 Exercises
　　
　　 Part Two English for Exhibitions
　　Unit 8 Talking about Exhibition Industry
　　 Background and Direction
　　 Dialogue 1: Talking about Famous Exhibition Cities
　　 Dialogue 2: Talking about Future Plan in MICE Sector
　　 Reading: The Historical Development of Trade Fair
　　 Practical Writing: A Business Letter to Exhibitors
　　 Exercises
　　Unit 9 Exhibition Planning and Marketing
　　 Background and Direction
　　 Dialogue 1: Confirming an Exhibition Reservation
　　 Dialogue 2: Exhibition Marketing: Exterior Liaison
　　 Reading: Trade Show Preparation Timeline
　　 Practical Writing: Exhibition Soliciting Letter
　　 Exercises
　　Unit 10 Booking a Stand
　　 Background and Direction
　　 Dialogue 1: Booking a Stand
　　 Dialogue 2: Cancellation of Participation
　　 Reading: Participating Fairs and Exhibitions
　　 Practical Writing: Exhibitor Pre-registration Form
　　 Exercises
　　Unit 11 Booth Installation and Dismantlement
　　 Background and Direction
　　 Dialogue 1: Setting up the Booth
　　 Dialogue 2: Dismantling a Stand
　　 Reading: Standout Booth Design
　　 Practical Writing: Exhibition Agenda
　　 Exercises
　　Unit 12 Exhibition Logistics
　　 Background and Direction
　　 Dialogue 1: Negotiating the Packing of Exhibits
　　 Dialogue 2: Negotiating Storage and Transportation
　　 Reading: Exhibits Transportation & Customs Declaration
　　 Practical Writing: Notice of Forwarding Instruction
　　 Exercises
　　Unit 13 Exhibition Reception
　　 Background and Direction
　　 Dialogue 1: Price Negotiation at the Booth
　　 Dialogue 2: Communication at the Booth
　　 Reading: Capturing the Right Trade Show Visitor
　　 Practical Writing: Trade Fair Price List
　　 Exercises
　　Unit 14 Post-exhibition Research and Analysis
　　 Background and Direction
　　 Dialogue 1: Analyzing the Results of the Exhibition
　　 Dialogue 2: Discussing about Exhibition Results
　　 Reading: When and How to Evaluate Events
　　 Practical Writing: Exhibition Working Hours
　　 Exercises
　　Keys to Exercises
　　Appendix 1 Terminology for Exhibitions
　　Appendix 2 Sample Writing
　　Appendix 3 FAQ (Frequent Asked Questions) about Trade Show
　　参考书目