高职通用英语.第三册,学生练习册

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作   者:李德荣总主编;肖慧主编

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ISBN:9787313040718

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简介

《高职通用英语(第3版)(含练习册)》作者在这方面做了积极的尝试,受到了许多高职院校的肯定和欢迎。高职英语教学的主要特点是强调“能力为本”,加强口语和听力训练,努力将听、说、读、写等技能训练有机结合,避免把整体性很强的语言学习(尤其在基础阶段)人为地分割为互不相干的数门课程。《高职通用英语》在坚持以上特色的基础上,吸收了教学和学生所提的意见,更为注重基本技能训练,在选题和编排方面都有提高,扩大了容量,增加了学生练习册。这套书共有四册(预备级和一~三册),《高职通用英语(第3版)(含练习册)》为预备级,专供入学时英语基础较差的学生使用。整套书的教学要求贴近高职学生参加的全国高等学校英语应用能力考试水准。 《高职通用英语》是一套专供高职学生使用的英语教材。它是采用2000年出版的《学院英语》开展了两轮教学实践的基础上,结合教育部有关新的考核要求,重新组织素材编写而成的。 高职的英语教学,更为强调学生获得运用英语进行工作和日常交流的能力。

目录

unit 1 language and culture

text a lealning a language—language leatning among children

text b seeds of the philippine culture

translation understanding translation of business english

guided writing business communications(1)

unit 2 marketing srtategy

text a the hallmarks of familiarity—brand marketing

text b patience is a profit center—direct marketing strategy

translation translating e-mails

guided writing business communications(2)

unit 3 cell phone

text a talk to your kids about cell phone use

text b online demon-hunter

translation technical words and phrases

guided writing letters of enquiry

unit 4 how to manage your boss

text a how to manage your boss-understanding yourself

text b attention,class!!!6ways to be a smarter teacher

translation how to rtanslate polite formual in business letters

guided writing writings of offer

.unit 5 nature

text a globe drying up at fast pace
text b deluged without warning

translation translating international advertisemens(1)

guided writing letters for establishing/maintaining

business relations

unit 6 e-commerce

text a e-commerce takes off

text b the finer points of e-mail etiquette

translation translating international advertisements(2)

guided writing letters for delayed payment

unit 7 teaching kids

text a children need to play,not compete

text b return to tendrness

translation translating keywords in business contract

cuided writing letters of notice

unit 8 economy

text a why the war against tettor will boost the economy

text b yes or no:a debate

translation translating business contract

guided writing fax writing

unit 9 public speaking

text a the art of public speaking(1)

text b the art of public speakint(2)

translation translating business cards

guided writing e-mail writing

unit 10 marketing

text a marketing

text b managing your boss

translation translating firm names

guided writing contract


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