简介
"Well-established voice actors can often earn as much in one hour as a stage actor might make in six weeks. And while actors in the know have always relied on voice-overs as a steady source of income, the recent influx of well-known actors and personalities lending their voices to television commercials and cartoon characters has imbued the field with a new, more highly esteemed reputation. These big-name talents have stumbled upon the industry's best-kept secret: that voice-overs are fun as well as profitable." "Breaking into the voice-over arena takes a flexible voice but it also requires a knowledge of the business, and There's Money Where Your Mouth Is provides it all, from sample commercials to savvy industry advice. Author Elaine Clark discusses script copy, showing how to interpret it and bring it to life. She includes a look at the various markets a voice talent can enter, complete with specific guidelines on how to branch out and break into each area. Information on the ins and outs of the business and self-promotion, plus guidelines for exercising the voice, will be helpful to both newcomers and seasoned voice talents."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
目录
Acknowledgments p. 9
Introduction p. 11
Chapter 1 Getting Started p. 15
Chapter 2 Voice-Over Aerobics p. 22
Chapter 3 Copy Basics p. 31
Chapter 4 Hiding "the Sell" p. 42
Chapter 5 Making it M.I.N.E. p. 51
Chapter 6 Putting Melody in Your Voice p. 58
Chapter 7 Copywriter's Intention p. 63
Chapter 8 Layering Techniques p. 67
Chapter 9 Believing What You Say p. 72
Chapter 10 Tags, Donuts, And Promos p. 75
Chapter 11 Announcer p. 82
Chapter 12 Spokesperson p. 92
Chapter 13 Real-Person Spots p. 101
Chapter 14 Characters p. 111
Chapter 15 Multiples p. 122
Chapter 16 Industrial Narrations p. 135
Chapter 17 Multimedia and Audio Books p. 148
Chapter 18 The Demo p. 163
Chapter 19 Getting an Agent p. 181
Chapter 20 Marketing Your Talent p. 202
Chapter 21 Staying on Top of the Business p. 213
Chapter 22 Epilogue: the Pep Talk p. 222
Glossary p. 224
Index p. 229
Introduction p. 11
Chapter 1 Getting Started p. 15
Chapter 2 Voice-Over Aerobics p. 22
Chapter 3 Copy Basics p. 31
Chapter 4 Hiding "the Sell" p. 42
Chapter 5 Making it M.I.N.E. p. 51
Chapter 6 Putting Melody in Your Voice p. 58
Chapter 7 Copywriter's Intention p. 63
Chapter 8 Layering Techniques p. 67
Chapter 9 Believing What You Say p. 72
Chapter 10 Tags, Donuts, And Promos p. 75
Chapter 11 Announcer p. 82
Chapter 12 Spokesperson p. 92
Chapter 13 Real-Person Spots p. 101
Chapter 14 Characters p. 111
Chapter 15 Multiples p. 122
Chapter 16 Industrial Narrations p. 135
Chapter 17 Multimedia and Audio Books p. 148
Chapter 18 The Demo p. 163
Chapter 19 Getting an Agent p. 181
Chapter 20 Marketing Your Talent p. 202
Chapter 21 Staying on Top of the Business p. 213
Chapter 22 Epilogue: the Pep Talk p. 222
Glossary p. 224
Index p. 229
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