旅游英语教程

Unit 1 Tourism Industry and Tourists..
Part Ⅰ Listening and Speaking Passage 1 The Rise of Outbound Travelers from Mainl and China
Passage 2 Definitions
Dialog The Scrapping of One of the Country's Three "Golden Week" Holidays
Part Ⅱ Reading
Text A Tourism
Text B UNWTO Sees a Promising Future for Rural Tourism Development in China
Exercises
Part Ⅲ Applied Writing
Writing a Business Letter
Exercises
Part Ⅳ Supplementary Reading
Tourism Still an Economic "Pillar".

Unit 2 Transportation
Part Ⅰ Listening and Speaking
Passage 1 Announcements
Passage 2 Tourism in Tibet
Dialog Booking a Plane Ticket
Part Ⅱ Reading
Text A Transportation
Text B China Southern Airlines Opens Air Link with Myanmar
Exercises
Part Ⅲ Applied Writing
Writing a Memorandum
Exercises
Part Ⅳ Supplementary Reading
Sun, Sea and Sand in Saipan

Unit 3 Hotel Accommodation
Part Ⅰ Listening and Speaking
Passage 1 Reservation for Accommodation
Passage 2 The Use of Function Rooms
Dialog Check-in Procedure
Part Ⅱ Reading
Text A Hotel Accommodation
Text B Room Types and Arrival/Departure Pattern
Exercises
Part Ⅲ Applied Writing Orientation Planning
Exercises
Part Ⅳ Supplementary Reading
The Management of Commercial
Accommodation

Unit 4 Hotel Management
Part Ⅰ Listening and Speaking Passage 1 Facts about Your Hotel
Passage 2 Restaurant Positioning
Dialog Career Development
Part Ⅱ Reading
Text A Managing Hotel Productivity and Controlling Labor Costs
Text B Food and Beverage Management
Exercises
Part Ⅲ Applied Writing Memo —— Delegating the Task
Exercises
Part Ⅳ Supplementary Reading
Managing Change

Unit 5 Travel Agents
Part Ⅰ Listening and Speaking
Passage 1 What Is a Tour?
Passage 2 World Travel
Dialog Terminal 3 at Beijing Airport in Use This March
Part Ⅱ Reading
Text A Package Tours
Text B China International Travel Service
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Request
Exercises
Part Ⅳ Supplementary Reading
UN Chief Full of Praise for Beijing

Unit 6 Tour Guides
Part Ⅰ Listening and Speaking
Passage 1 Escorted Tours
Passage 2 Preparation before Taking a Tour Dialog Talking about the Itinerary
Part Ⅱ Reading
Text A Being a Good Tour Guide
Text B Distinct Individuals
Exercises
Part Ⅲ Applied Writing
Writing a Response to the Complaint
Exercises
Part Ⅳ Supplementary Reading
Checked Baggage Losses

Unit 7 Special Interest Tours
Part Ⅰ Listening and Speaking
Passage 1 Special-Interest Group Travel
Passage 2 Adventure Tours Dialog Holiday-Making: Hard to Make a Decision
Part Ⅱ Reading
Text A Rural Tourism
Text B Red Tourism
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Apology
Exercises
Part Ⅳ Supplementary Reading
The Potential for Promoting Rural Tourism in China

Unit 8 Promotion
Part Ⅰ Listening and Speaking
Passage 1 Exhibition Promotion
Passage 2 Promotion
Dialog Tangjiahe Natural Reserve
Part Ⅱ Reading
Text A Creating a Marketing Plan——Design a Road Map to Guide Your Marketing
Campaign
Text B E-mail Marketing
Exercises
Part Ⅲ Applied Writing
Writing a Direct Mail Letter
Exercises
Part Ⅳ Supplementary Reading
Five Extraordinary Online Promotion
Secrets to Sky-rocket Your
Sales

Unit 9 MICE Tourism
Part Ⅰ Listening and Speaking
Passage 1 Overseas Posters Exhibition Launched
Passage 2 MICE Tourism——Guangzhou Gives Top
Priority to Developing Local Tourism Dialog World Expo 2010 Shanghai China
Part Ⅱ Reading
Text A The Growth of the Convention Industry
Text B MICE Industry Becomes New Development Trend in Viet Nam's Tourism
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Invitation
Exercises
Part Ⅳ Supplementary Reading Singapore Strengthens MICE Status

Unit 10 The Social and Cultural Impact of Tourism
Part Ⅰ Listening and Speaking
Passage 1 The Cultural Impact of Tourism
Passage 2 Tourism's Effect on Local Culture Dialog The Socio-Culturai Impact of Tourism——A New Perspective
Part Ⅱ Reading
Text A Social and Cultural Impacts of Tourism
Text B Tourism's Socioeconomic
Impact Control Measures
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Reply to an Invitation
Exercises
Part Ⅳ Supplementary Reading
"Car-Free" Day

Unit 11 Ecotourism
Part Ⅰ Listening and Speaking
Passage 1 Ecotourism
Passage 2 Environmental Protection.
Dialog Ozone Layer
Part Ⅱ Reading
Text A Tourism Will Contribute to Solutions for Global ClimateChange and Poverty Challenges
Text B 2004 Nobel Peace Prize
Laureate, Professor Wangari Maathai
Exercises
Part Ⅲ Applied Writing
Writing an Announcement
Exercises
Part Ⅳ Supplementary Reading
Paulson Impressed by Green Efforts

Unit 12 Conservation of Cultural Heritage
Part Ⅰ Listening and Speaking
Passage 1 Michigan Alliance for the Conservation of Cultural Heritage
Passage 2 Conference of Conserving
Michigan's Cultural Heritage in the 21 st Century Dialog The Beijing Cultural Heritage Protection Center
Part Ⅱ Reading
Text A Cultural Heritage Conservation in Municipal Planning
Text B Protection of the Great Wall
Exercises
Part Ⅲ Applied Writing
Writing a Memorandum
Exercises
Part Ⅳ Supplementary Reading
Protecting the Cultural Heritage Sites of the 20th Century

Unit 13 Tourism Organizations
Part Ⅰ Listening and Speaking
Passage 1 PATA Travel Mart 2007 Opens in Bali Indonesia
Passage 2 World Tourism Day
Dialog The Chinese Olympic Committee
Part Ⅱ Reading
Text A World Tourism Organization
Text B 2007 Press Releases: PATA's CEO Challenge 2008' Confronts Climate Change
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Congratulation
Exercises
Part Ⅳ Supplementary Reading 2008 Beijing Olympics Tourism Promotion in Taiwan

Unit 14 Sightseeing (1)
Part Ⅰ Listening and Speaking
Passage 1 Mount Tai —— Symbol of the Chinese Spirit
Passage 2 Huangshan
Dialog New Subways Open for the Olympics
Part Ⅱ Reading
Text A Mount Tai —— Symbol of the Chinese Spirit
Text B Guilin
Exercises
Part Ⅲ Applied Writing
Writing a Resume
Exercises
Part Ⅳ Supplementary Reading US Tours Now Open to Chinese Groups

Unit 15 Sightseeing (2)
Part Ⅰ Listening and Speaking
Passage 1 Kunming
Passage 2 Chinese Fans Dialog The Working Hours in Beijing Will Change for the Next Two Months
Part Ⅱ Reading
Text A Shilin
Text B Xi'an
Exercises
Part Ⅲ Applied Writing
Writing Application Letters
Exercises
Part Ⅳ Supplementary Reading
First Group to US
Keys