简介
《现代商务英语综合教程》(上)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。
教材各练习环节均为以学生为中心的教学模式而设。比如，每单元专设学生展示(ppt presentation)环节，教师可因势利导，安排互动教学。
本系列教材重视整体构建，另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与<现代商务英语综合教程》基本一致，形成呼应关系，数种教材同时使用，可以产生课程间教学合力，为迄今比较先进的教材组合设计。本教材附带教师教学用ppt演示文稿，其中收入每单元练习题目的答案以及每篇英语文本的汉语译文，方便教师使用。
目录
Unit One Understanding Company
Pre-reading Discussions for the Text
Text : Forms of Companies
Further Reading One: Cooperatives
Further Reading Two: Corporations
Unit Two Job Interview
Pre-reading Discussions for the Text
Text: Preparation for an Interview
Further Reading One: To Define a Job
Further Reading Two: Salary Negotiations
Unit Three Being a Clerk
Pre-reading Discussions for the Text
Text: An Administrative Assistant
Further Reading One: Your Apprenticeship
Further Reading Two: How to Be a Good Employee
Unit Four Being a Manager
Pre-reading Discussions for the Text
Text: Being a Manager
Further Reading One: What Are Managers?
Further Reading Two: The Contingency Approach to Leadership
Unit Five The Functions of Management
Pre-reading Discussions for the Text
Text: The Functions of Management
Further Reading One: Management Skills
Further Reading Two: The First Management Boom
Unit Six Decision-making
Pre-reading Discussions for the Text
Text: How the Japanese Make Decisions
Further Reading One: A Great Decision Solution
Further Reading Two: Decision-making
Unit Seven Human Resource Management
Pre-reading Discussions for the Text
Text: Human Resource Management
Further Reading One: Organizational Ethics
Further Reading Two: Human Resource Planning
Unit Eight Job Motivation
Pre-reading Discussions for the Text
Text: Job Motivation
Further Reading One: Maslow's Hierarchy of Needs
Further Reading Two: Equity Theory
Unit Nine Training at Work
Pre-reading Discussions for the Text
Text : History of Training Programs
Further Reading One: Learning Objectives of Training
Further Reading Two : The Economic Value of Training
Unit Ten Quality Management
Pre-reading Discussions for the Text
Text: Quality Management
Further Reading One: Quality and Quality Management
Further Reading Two: ISO 9000
Unit Eleven Customer Relations
Pre-reading Discussions for the Text
Text : Customer Relations
Further Reading One: Building Profitable Customer Relationships
Further Reading Two: Developing a Customer-oriented Company Culture
Unit Twelve Accounting
Pre-reading Discussions for the Text
Text : Accounting
Further Reading One: Double-entry-accounting
Further Reading Two: What Is Accounting?
Pre-reading Discussions for the Text
Text : Forms of Companies
Further Reading One: Cooperatives
Further Reading Two: Corporations
Unit Two Job Interview
Pre-reading Discussions for the Text
Text: Preparation for an Interview
Further Reading One: To Define a Job
Further Reading Two: Salary Negotiations
Unit Three Being a Clerk
Pre-reading Discussions for the Text
Text: An Administrative Assistant
Further Reading One: Your Apprenticeship
Further Reading Two: How to Be a Good Employee
Unit Four Being a Manager
Pre-reading Discussions for the Text
Text: Being a Manager
Further Reading One: What Are Managers?
Further Reading Two: The Contingency Approach to Leadership
Unit Five The Functions of Management
Pre-reading Discussions for the Text
Text: The Functions of Management
Further Reading One: Management Skills
Further Reading Two: The First Management Boom
Unit Six Decision-making
Pre-reading Discussions for the Text
Text: How the Japanese Make Decisions
Further Reading One: A Great Decision Solution
Further Reading Two: Decision-making
Unit Seven Human Resource Management
Pre-reading Discussions for the Text
Text: Human Resource Management
Further Reading One: Organizational Ethics
Further Reading Two: Human Resource Planning
Unit Eight Job Motivation
Pre-reading Discussions for the Text
Text: Job Motivation
Further Reading One: Maslow's Hierarchy of Needs
Further Reading Two: Equity Theory
Unit Nine Training at Work
Pre-reading Discussions for the Text
Text : History of Training Programs
Further Reading One: Learning Objectives of Training
Further Reading Two : The Economic Value of Training
Unit Ten Quality Management
Pre-reading Discussions for the Text
Text: Quality Management
Further Reading One: Quality and Quality Management
Further Reading Two: ISO 9000
Unit Eleven Customer Relations
Pre-reading Discussions for the Text
Text : Customer Relations
Further Reading One: Building Profitable Customer Relationships
Further Reading Two: Developing a Customer-oriented Company Culture
Unit Twelve Accounting
Pre-reading Discussions for the Text
Text : Accounting
Further Reading One: Double-entry-accounting
Further Reading Two: What Is Accounting?
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