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简介
本书是专为高等院校经济、管理类本科学生编写的专业英语教程。所用
英语规范、生动，知识体系全面、严谨，符合经济管理的实际发展情况，有
助于大学经济、管理专业学生的英语专业课学习。本教材由24个单元组成，
涉及管理学、组织行为学、人力资源管理、战略管理、生产与运营管理、经
济学、会计学与公司理财、市场营销学等方面知识内容。
本书可用作经济、管理类本科生专业英语教材，也可用于其它相关专业
的专业外语教材，以及有一定专业知识人士的自学材料。
目录
unit 1 economics
unit 2 macroeconomics and microeconomics
unit 3 money
unit 4 management
unit 5 the highlighting elements to management in the new era
unit 6 managing change and innovation
unit 7 foundation of organization structure
unit 8 human resource management (hrm)
unit 9 haman resource policies and practices
unit 10 markets
unit 11 marketing
unit 12 products and pricing
unit 13 strategic environment analysis (i)
unit 14 strategic environment analysis (ii)
unit 15 strategy formulation
unit 16 strategic alliances
unit 17 enterprise resource planning
unit 18 supply chain management
unit 19 accounting profession
unit 20 the conventions of contemporary accounting
.unit 21 accounting equation and double entry
unit 22 financial cash flow
unit 23 financial statement analysis
unit 24 net present value
references
unit 2 macroeconomics and microeconomics
unit 3 money
unit 4 management
unit 5 the highlighting elements to management in the new era
unit 6 managing change and innovation
unit 7 foundation of organization structure
unit 8 human resource management (hrm)
unit 9 haman resource policies and practices
unit 10 markets
unit 11 marketing
unit 12 products and pricing
unit 13 strategic environment analysis (i)
unit 14 strategic environment analysis (ii)
unit 15 strategy formulation
unit 16 strategic alliances
unit 17 enterprise resource planning
unit 18 supply chain management
unit 19 accounting profession
unit 20 the conventions of contemporary accounting
.unit 21 accounting equation and double entry
unit 22 financial cash flow
unit 23 financial statement analysis
unit 24 net present value
references
English course for business and administration
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